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Bruce Krebs

Tel: (423) 875-5621

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The Entrepreneur's Source® is the world's largest and #1 franchise coaching organization dedicated to empowering potential entrepreneurs to achieve their personal and professional goals through self-employment. The Entrepreneur's Source® is recognized as the industry leader in franchise education, coaching and knowledge of opportunities through the country.

With over 30 years of experience, The Entrepreneurs Source® pioneered the franchise coaching industry. Since then, we have been coaching and empowering tens of thousands of individuals to break free from the employment cycle and empower them to achieve their dreams and become self-sufficient through business ownership.


Bruce E. Krebs Career Summary

Results-driven executive. CEO and COO with a successful background in domestic and international business development with over 30 years experience. Strong expertise in manufacturing, operations, sales and marketing, and strategic planning.

Krebs, COO, H.H. Cutler company in Grand Rapids, Michigan for 25 years.   Later, CEO of Cutler Sports Apparel where I lead the company to $250m.  Sold to V.F. Corporation 1993 followed by a merger and subsequent closing 15 months later.

I relocated to Chattanooga, Tennessee 18 years ago as the CEO of Signal Apparel.

Thirteen years ago I purchased the Entrepreneur’s Source franchise here in Chattanooga. Drawing on more than 30 years of business experience, Bruce guides clients through the process of exploration, business set-up, financing options, and the myriad of details that may be unfamiliar to clients.  I have helped over 600 people start their own business creating over 3.700 jobs!  I have been the top consultant in the country for the last eight years.  My Mission is to help my clients explore self-employment as a career option in an educational and stress-free way.
• My service is free to my clients.
• I introduce my clients to career opportunities; possibilities they may not have considered on their own.
• I find business models for my clients that leverage their background, education and skills, and that most importantly have the potential to meet their lifestyle and income goals and needs.
• I work with my clients until they find the right opportunity, and then they choose if and when they would ever like to start the business and become self-sufficient.
• I help my clients learn "what’s out there" in self-employment opportunities.
• I help my clients look at opportunities that are not affected by the economy, have little or no overhead, have repeat business, and have little or no competition.
• Most opportunities have a fairly low initial investment and start-up cost.

The Entrepreneur's Source Top Performer of the Year Award

The International Franchise Association (IFA) Franchisee of the Year

 The Entrepreneur's Source Franchisee of the Year

The Entrepreneur's Source Outstanding Contributions Award



"When, I think of you Bruce, I see the embodiment of the word 'Coach'. This definition truly hits the mark for me.  I came to you at a time of great transition and questioning in my life.  You listened and even made me laugh, you allowed me to understand that far from seeing this time of my life as a failure or as the end, but as an opportunity for a great new beginning.  With your guidance and counsel my family and I have embarked on a new venture with an unbelievable upside.  I can tell you that I have never been more challenged, more engaged, more full of life and more happy in my whole working career."     -  Ben C. Ubamadu, President, LearningRx of Chattanooga

"When I first heard of your company, the idea that you could find a franchise that would fit my lifestyle and financial needs at no cost to me, I was skeptical . . . The reason I chose to buy a franchise is because I didn't want to be in business by myself, but for myself, and Bruce and his company helped me to fulfill my dreams."    -R. Eldridge, Jr., Grand Rapids, Michigan

"You served as both a professional career consultant as well as a franchise representative. I will always remember your willingness to help me find the right opportunity .... You served as the impartial voice of reason."   -J. L. Goodrich, Signal Mountain, TN

"The process gave us confidence to make an educated decision on the opportunity we chose to pursue.  Your support is unbelievable and certainly unmatchable.  Throughout the whole process I certainly thought, 'I can't believe how much they've helped.  This is more than we could've asked for.  Surely that is all they can do.'  Then the next day you called with more information and more assistance."    -  M. Picou, Chattanooga, TN

"To be very honest, I was very skeptical during our first conversation.  As I listened, your approach in matching my interest to a franchise worked for me . . . It was like having my own personal business coach."  - S. Garner, O'Fallon, MO

"The TES experience was awesome! Through ongoing interviews and exercises Bruce was able to understand my goals and ompetencies.... Throughout the process Bruce was there as a coach, often reminding me of my objectives and keeping me focused."  -L. Caya, Murfreesboro, TN

"The time you spent with me determining a good fit for us was invaluable.  It was a great time-saver and opened my eyes to the opportunities I was not aware existed.  Your patience and professionalism was a great help in the deicison-making process."   -  N.J. Powell, Green Bay, WI

"The TES experience was awesome!  Through ongoing interviews and exercises Bruce was able to understand my goals and competencies . . . Throughout the process Bruce was there as a coach, of ten reminding me of my objectives and keeping me focused.  At no time did he try to sell or convince me into a franchise."  -  L. Caya, Murfreesboro, TN

"During this 'Entrepreneurship 101' course I've been taking (yes, it's like going back to school), I was never rushed or coerced to make a hasty decision or one that I was uncomfortable with making.  If that had not been the case, I would have been long gone.  O contraire, your insistence to be methodical and thorough gave me confidence in every decision I have made."  -  S. Parrish, Murfreesboro, TN

"The saying 'you're in business for yourself, not by yourself used by many franchisors hold true for The Entrepreneur's Source as well.  I never felt that I was in this 'by myself' which was a great help."    -  W.M. Winker, Falmouth,  ME

"Kathy and I want to thank you for your coaching and support during the process of starting our own business.  It would have been much harder for us to do everything on our own, and we wouldn't have been able to avoid the pitfalls along the way.  You also helped us gain the confidence to complete the necessary steps much faster than we could have done on our own."  -  The Dakes, Chattanooga, TN

"The TES process was deliberate, thorough and focused.  Bruce's advice, feedback and guidance were invaluable in helping me to choose the opportunity that was right for me."   -  C. Kreklau, Jr., Indianapolis, IN

"Knowing that a franchise was the path for me, Bruce helped me sort through the key issues of franchise selection.  Surprisingly, his approach wasn't to try to "sell" me a franchise . . . Instead he helped me to focus on my skills, abilities, and desires, and then worked with me to methodically narrow down the thousands of franchise opportunities into a handful that would meet my needs."  - D. Wilcox, Tualatin, OR

"You and The Entrepreneur's Source are an excellent organization of the utmost professionalism . . . Without the Entrepreneur's Source, and our relationship, I would never have been able to secure this opportunity, nor had the chance to be successful in my own business."  -  M. Carmosino, Soddy Daisy, TN 

Thanks for taking a few minutes to check out my services. I look forward to helping you find the options that are right for you.

Contact me today for a no cost, no obligation coaching session